Ai For Business

Open Courses
Language of Teaching
Faculty / School
Escola Superior de Gestão, Hotelaria e Turismo
Faculty / School
Faculdade de Economia
Area of Studies
Economics, Management and Tourism
Engineering and Technologies


Module 1 - Defining an AI strategy for value creation

Trainer: Manuel Dias, Microsoft

The development of Artificial Intelligence solutions in an organisation starts with a holistic definition of the AI strategy. For this it is fundamental that business leaders understand the true transformational potential of AI in their industry and what are the key factors for its implementation. This module addresses how to define a plan for implementing AI in the organisation from a policy and strategic perspective, including the analysis of case studies in various industries.

Module 2 - Fostering an AI culture in the organisation and Identifying guiding principles for the responsible use of AI

Trainer: Renato Pereira, Faculty of Economics

Leading change, empowering all workers and making daily decisions based on data evidence, in real time and predictively, brings challenges far beyond the technological aspects, which we can call cultural change in the organisation.

Module 3 - AI for users in a business environment

Trainer: Marisol Correia, School of Management, Hospitality and Tourism

Provide executives with a vision of the benefits of using AI in their operations and in the transformation and extraction of information and knowledge to facilitate and support the decision-making process. This module will present the potential offered by Power BI to strengthen the ability to analyze and create value for the business.

Module 4 - AI versus BI differences and synergies for organisations

Trainer: Raúl Filipe Guerreiro, School of Management, Hospitality and Tourism

AI provides machines with the ability to perform functions that mimic human capabilities or decisions. BI-based approaches allow to analyse large amounts of data, identify relevant information and create knowledge. In collaboration, AI and BI can provide more advantages than alone, generating better "knowledge/insights" and by this way help managers to better decide and consequently organizations to improve their results. In this practical case study, we will use the available data on the evolution of tourism in the Algarve and/or in Portugal since 2010.

Module 5 - Scaling AI for your organisation

Trainer: Juan Correia, Faculty of Economics

This module is divided into 2 components: A component of preparing the organisation for the implementation of AI, where tools are given to foster innovation, to define AI investments and establish internal roles and responsibilities associated with the implementation of AI and a second component linked to the introduction and management of Machine Learning Operation (MLOps). This module is fundamental for the creation of the mindset and the creation of the internal framework, prior to the implementation of the AI.

Module 6 - AI Technology for Business Leaders

Trainer: Manuel Dias, Microsoft

In this module you will be provided with an overview of the basic concepts of AI. You will learn to describe the different types of AI and the associated technologies. At the end, you will be able to share how Microsoft is transforming the latest advances in AI into tools, products and services that can be used by organisations.