This new CTeSP, developed by the School of Management, Hospitality and Tourism (ESGHT), aims to train professionals with skills to plan, manage, execute, monitor and evaluate, within organizations, digital marketing and e-commerce operations, including online campaigns, content on social networks and other digital platforms.
The curriculum plan was designed with the support of industry professionals, namely Marketing Directors from different organizations.
These professionals are expected to acquire skills that allow them to develop strategies for digital content; develop and coordinate digital marketing campaigns; manage the company or organization's social networks; create and manage an e-commerce business; develop and implement email and mobile marketing campaigns, among others.
A CTeSP is a study cycle that grants a level 5 higher professional technician diploma of the National Qualifications Framework. It lasts two academic years, consisting of a set of curricular units organized in general and scientific training components, technical training and on-the-job training, which is materialized through an internship. The holder of this diploma may enter the UAlg degree courses, through a special competition designed for them, acquiring the respective academic degree.
More information at ualg.pt/en/curso/1929