MARKETING

Geral

Course Structure
2019 - N
Year 1 - 1st Semester
Curricular Unit ECTS Code
INGLÊS PARA MARKETING I 5 15161077
DESIGN GRÁFICO E COMUNICAÇÃO 5 15161078
MÉTODOS QUANTITATIVOS 5 15161079
GESTÃO DAS ORGANIZAÇÕES 5 15161080
FUNDAMENTOS DE MARKETING 5 15161081
INFORMÁTICA 5 15161082
ESTATÍSTICA I 5 15161087
OPTION I
5 15169000
Year 1 - 2nd Semester
Curricular Unit ECTS Code
INGLÊS PARA MARKETING II 5 15161083
CONTABILIDADE FINANCEIRA 5 15161084
PSICOLOGIA SOCIAL APLICADA AO MARKETING 5 15161085
POLÍTICA DE PRODUTO E DE PREÇO 5 15161086
ECONOMIA 5 15161088
OPTION II
5 15169004
Year 2 - 1st Semester
Curricular Unit ECTS Code
MARKET STUDIES    5 15161046
FINANÇAS EMPRESARIAIS 5 15161089
CONTABILIDADE DE GESTÃO 5 15161090
SISTEMAS DE INFORMAÇÃO PARA MARKETING 5 15161093
COMUNICAÇÃO INTEGRADA DE MARKETING 5 15161094
POLÍTICA DE DISTRIBUIÇÃO E MERCHANDISING 5 15161095
Year 2 - 2nd Semester
Curricular Unit ECTS Code
COMPANY AND MARKETING LAW    5 15161007
CONSUMER BEHAVIOUR    5 15161041
ESTATÍSTICA II 5 15161091
MARKETING DIGITAL 5 15161092
PUBLICIDADE E PLANEAMENTO DE MEIOS 5 15161096
COMÉRCIO ELETRÓNICO 5 15161097
Year 3 - 1st Semester
Curricular Unit ECTS Code
MARKETING SIMULATION    5 15161048
GESTÃO E NEGOCIAÇÃO 5 15161098
ANÁLISE DE INVESTIMENTOS 5 15161099
GESTÃO DE RECURSOS HUMANOS 5 15161100
Year 3 - 2nd Semester
Curricular Unit ECTS Code
SERVICES MARKETING    5 15161047
INTERNATIONAL MARKETING    5 15161051
PLACEMENT    10 15161052
MARKETING RELACIONAL 5 15161101
GESTÃO E TÉCNICA DE VENDAS 5 15161102
2014 - N
Year 0 - 2nd Semester
Curricular Unit ECTS Code
OPCÃO EXTRACURRICULAR POR REGULAMENTO PRÓPRIO
+Show 1 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
EXTRACURRICULAR PLACEMENT    15161068
0 15169005
Year 1 - Annual
Curricular Unit ECTS Code
ENGLISH FOR MARKETING    8 15161032
Year 1 - 1st Semester
Curricular Unit ECTS Code
CIVIL LAW    5 15161002
COMPUTING I    4 15161003
MATHEMATICS I    5 15161004
FINANCIAL ACCOUNTING I    7 15161033
INTRODUCTION TO MANAGEMENT    5 15161034
Year 1 - 2nd Semester
Curricular Unit ECTS Code
COMPANY AND MARKETING LAW    5 15161007
SOCIAL PSYCHOLOGY    7 15161008
COMPUTING II    4 15161009
MATHEMATICS II    5 15161010
STRATEGIC MARKETING    5 15161035
Year 2 - 1st Semester
Curricular Unit ECTS Code
STATISTICS I    4.5 15161016
FINANCIAL ANALYSIS    5 15161036
MANAGEMENT ACCOUNTING I    7 15161037
INFORMATION SYSTEMS I    4.5 15161040
CONSUMER BEHAVIOUR    5 15161041
Year 2 - 2nd Semester
Curricular Unit ECTS Code
TAX LAW    7 15161018
STATISTICS II    4.5 15161022
ECONOMICS I    4 15161038
DISTRIBUTION AND MERCHANDISING POLICY    4.5 15161039
E-MARKETING    4.5 15161042
PRODUCT AND PRICING POLICY    4.5 15161043
COMMUNICATION POLICIES    5 15161044
Year 3 - 1st Semester
Curricular Unit ECTS Code
THE PORTUGUESE AND EUROPEAN ECONOMIES    5 15161024
MARKET STUDIES    5 15161046
SERVICES MARKETING    5 15161047
MARKETING SIMULATION    5 15161048
HUMAN RESOURCE MANAGEMENT    5 15161049
OPTION I
+Show 7 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
ORGANISATIONAL BEHAVIOUR    14181020
FINANCIAL PRODUCTS    14181095
ENGLISH I FOR MARKETING FOR ERASMUS STUDENTS    15161076
E-BUSINESS IN HOSPITALITY AND TOURISM    14161212
AIR TRANSPORT OPERATIONS    14161241
EVENT AND CONGRESS ORGANISATION    14161160
STRATEGIC MANAGEMENT    14181093
5 15169000
Year 3 - 2nd Semester
Curricular Unit ECTS Code
INVESTMENT ANALYSIS    5 15161045
SALES MANAGEMENT AND TECHNIQUES    5 15161050
INTERNATIONAL MARKETING    5 15161051
PLACEMENT    10 15161052
OPTION II
+Show 5 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
14181020
GOLF TOURISM    14161242
ENTREPRENEURSHIP AND MANAGEMENT OF BUSINESS PROJECTS    14181152
PROTOCOL    14251104
MULTIMEDIA TECHNOLOGIES    15161067
5 15169004
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