Marketing

Undergraduate
Polytechnic
Daytime
Language of Teaching
Portuguese
Faculty / School
Escola Superior de Gestão, Hotelaria e Turismo
Area of Studies
Economics, Management and Tourism
 
Overview

The main objectives of Marketing degree are:

  • Improving marketing strategies, marketing methods and marketing intervention tools
  • Managing and predicting the behavior of the various agents engaged in the marketing processes
  • Providing the students with the scientific and technical fundamentals to implement creative and innovative marketing actions
  • Enabling effective answers to problems arising in the scope of products and services
  • Identifying market opportunities and organising the necessary resources to take advantage of them
  • Analyzing quantitative and financial information about market performance, products and services
  • Developing the necessary skills during the first cycle in order to allow the students the attendance of further specialization (master’s degree)
The applications for public higher education are made annually through national call and special contests.
 
Career Opportunities

The career opportunities of Marketing degree are:

  • Marketing research
  • Marketing planning
  • Sales
  • Publicity
  • Public relations
  • Brand management
  • Product management
  • Strategic marketing

"It was a privilege to study at the University of Algarve. Marketing was not just a course, it was a pathway. The truth is that 'The Future is also made in the South'."

Catarina Vasconcelos

Marketing