MARKETING

Geral

Course Structure
2019 - N
Year 1 - 1st Semester
Curricular Unit ECTS Code
ENGLISH FOR MARKETING I    5 15161077
GRAPHIC DESIGN AND COMMUNICATION    5 15161078
MANAGEMENT OF ORGANIZATIONS    5 15161080
FUNDAMENTALS OF MARKETING    5 15161081
COMPUTING     5 15161082
STATISTICS I    5 15161087
Year 1 - 2nd Semester
Curricular Unit ECTS Code
QUANTITATIVE METHODS    5 15161079
ENGLISH FOR MARKETING II    5 15161083
FINANCIAL ACCOUNTING    5 15161084
SOCIAL PSYCHOLOGY APPLIED TO MARKETING    5 15161085
PRODUCT AND PRICE POLICY    5 15161086
ECONOMICS    5 15161088
Year 2 - 1st Semester
Curricular Unit ECTS Code
MARKET STUDIES    5 15161046
BUSINESS FINANCE    5 15161089
MANAGEMENT ACCOUNTING    5 15161090
MARKETING INFORMATION SYSTEMS    5 15161093
INTEGRATED MARKETING COMMUNICATION    5 15161094
DISTRIBUTION AND MERCHANDISING POLICY    5 15161095
Year 2 - 2nd Semester
Curricular Unit ECTS Code
COMPANY AND MARKETING LAW    5 15161007
CONSUMER BEHAVIOUR    5 15161041
STATISTICS II    5 15161091
DIGITAL MARKETING    5 15161092
ADVERTISING AND MEDIA PLANNING    5 15161096
E-COMMERCE    5 15161097
Year 3 - 1st Semester
Curricular Unit ECTS Code
SERVICES MARKETING    5 15161047
MARKETING SIMULATION    5 15161048
MANAGEMENT AND NEGOTIATION 5 15161098
HUMAN RESOURCES MANAGEMENT    5 15161100
OPTION I
5 15169000
Year 3 - 2nd Semester
Curricular Unit ECTS Code
INTERNATIONAL MARKETING    5 15161051
INTERNSHIP     10 15161052
INVESTMENT ANALYSIS    5 15161099
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS 5 15161101
SALES MANAGEMENT AND TECHNIQUE    5 15161102
OPTION II
5 15169004
2014 - N
Year 0 - 2nd Semester
Curricular Unit ECTS Code
OPCÃO EXTRACURRICULAR POR REGULAMENTO PRÓPRIO
+Show 1 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
EXTRACURRICULAR PLACEMENT    15161068
0 15169005
Year 1 - Annual
Curricular Unit ECTS Code
ENGLISH FOR MARKETING    8 15161032
Year 1 - 1st Semester
Curricular Unit ECTS Code
CIVIL LAW    5 15161002
COMPUTING I    4 15161003
MATHEMATICS I    5 15161004
COMPUTING II    4 15161009
INTRODUCTION TO MANAGEMENT    5 15161034
Year 1 - 2nd Semester
Curricular Unit ECTS Code
COMPANY AND MARKETING LAW    5 15161007
SOCIAL PSYCHOLOGY    7 15161008
MATHEMATICS II    5 15161010
FINANCIAL ACCOUNTING I    7 15161033
STRATEGIC MARKETING    5 15161035
Year 2 - 1st Semester
Curricular Unit ECTS Code
STATISTICS I    4.5 15161016
FINANCIAL ANALYSIS    5 15161036
MANAGEMENT ACCOUNTING I    7 15161037
DISTRIBUTION AND MERCHANDISING POLICY    4.5 15161039
INFORMATION SYSTEMS I    4.5 15161040
COMMUNICATION POLICIES    5 15161044
Year 2 - 2nd Semester
Curricular Unit ECTS Code
TAX LAW    7 15161018
STATISTICS II    4.5 15161022
ECONOMICS I    4 15161038
CONSUMER BEHAVIOUR    5 15161041
E-MARKETING    4.5 15161042
PRODUCT AND PRICING POLICY    4.5 15161043
Year 3 - 1st Semester
Curricular Unit ECTS Code
THE PORTUGUESE AND EUROPEAN ECONOMIES    5 15161024
MARKET STUDIES    5 15161046
SERVICES MARKETING    5 15161047
MARKETING SIMULATION    5 15161048
HUMAN RESOURCE MANAGEMENT    5 15161049
OPTION I
+Show 7 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
ORGANISATIONAL BEHAVIOUR    14181020
FINANCIAL PRODUCTS    14181095
ENGLISH I FOR MARKETING FOR ERASMUS STUDENTS    15161076
E-BUSINESS IN HOSPITALITY AND TOURISM    14161212
AIR TRANSPORT OPERATIONS    14161241
EVENT AND CONGRESS ORGANISATION    14161160
STRATEGIC MANAGEMENT    14181093
5 15169000
Year 3 - 2nd Semester
Curricular Unit ECTS Code
INVESTMENT ANALYSIS    5 15161045
SALES MANAGEMENT AND TECHNIQUES    5 15161050
INTERNATIONAL MARKETING    5 15161051
INTERNSHIP     10 15161052
OPTION II
+Show 5 curricular unit(s) contained in the option above
Unidade Curricular optativa Código
14181020
GOLF TOURISM    14161242
ENTREPRENEURSHIP AND MANAGEMENT OF BUSINESS PROJECTS    14181152
PROTOCOL    14251104
MULTIMEDIA TECHNOLOGIES    15161067
5 15169004
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