The main objectives of Marketing degree are:
-Improving marketing strategies, marketing methods and marketing intervention tools;
-Managing and predicting the behavior of the various agents engaged in the marketing processes;
-Providing the students with the scientific and technical fundamentals to implement creative and innovative marketing actions;
-Enabling effective answers to problems arising in the scope of products and services;
-Identifying market opportunities and organising the necessary resources to take advantage of them;
-Analyzing quantitative and financial information about market performance, products and services;
-Developing the necessary skills during the first cycle in order to allow the students the attendance of further specialization (master’s degree).