Course Structure

Academic Year
2022/23
- Common Branch
Year 1
-

1st Semester

Curricular Unit ECTS ID
CONSUMER BEHAVIOR 6 17941001
FINANCE FOR MARKETING 6 17941002
MARKETING PLANNING AND STRATEGY 6 17941000
MARKETING RESEARCH 6 17941003
Year 1
-

2nd Semester

Curricular Unit ECTS ID
BRAND MANAGEMENT AND PROMOTION 6 17941009
CUSTOMER RELATIONSHIP MANAGEMENT 6 17941011
DISTRIBUTION MANAGEMENT AND SALES 6 17941010
MARKETING MANAGEMENT SIMULATION 6 17941012
Year 2
-

1st Semester

Curricular Unit ECTS ID
RESEARCH METHODS 20 17941018
Year 2
-

Anual

Curricular Unit ECTS ID
DISSERTATION / REPORT 40 17941019
Academic Year
2021/22
- Common Branch
Year 1
-

1st Semester

Curricular Unit ECTS ID
CONSUMER BEHAVIOR 6 17941001
FINANCE FOR MARKETING 6 17941002
MARKETING PLANNING AND STRATEGY 6 17941000
MARKETING RESEARCH 6 17941003
OPÇÃO 1º ANO - 1º SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
EXPERIENTIAL MARKETING 6 17941004
SOCIAL MARKETING FOR ORGANIZATIONS 6 17941008
TOURISM MARKETING 6 17941006
Year 1
-

2nd Semester

Curricular Unit ECTS ID
BRAND MANAGEMENT AND PROMOTION 6 17941009
CUSTOMER RELATIONSHIP MANAGEMENT 6 17941011
DISTRIBUTION MANAGEMENT AND SALES 6 17941010
MARKETING MANAGEMENT SIMULATION 6 17941012
OPÇÃO 1º ANO - 2º SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
DIGITAL MARKETING 6 17941014
SOCIAL MARKETING FOR ORGANIZATIONS 6 17941008
Year 2
-

1st Semester

Curricular Unit ECTS ID
RESEARCH METHODS 20 17941018
Year 2
-

Anual

Curricular Unit ECTS ID
DISSERTATION / REPORT 40 17941019