Course Structure

Academic Year
2026/27
- Tronco Comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
CONSUMER BEHAVIOR 6 17941001
DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE 6 17941026
MARKETING RESEARCH 6 17941003
OPTATIVA 1
Curricular Unit ECTS ID
APPLIED DATA ANALYSIS FOR DECISION-MAKING 6 15511028
CUSTOMER RELATIONSHIP MANAGEMENT 6 17941034
OPTATIVA 2
Curricular Unit ECTS ID
FINANCIAL ANALYSIS FOR MANAGERIAL DECISION-MAKING 6 17941032
MARKETING PLANNING AND STRATEGY 6 17941037
Year 1
-

2nd Semester

Curricular Unit ECTS ID
BRAND MANAGEMENT AND COMMUNICATION 6 17941025
DISTRIBUTION MANAGEMENT AND SALES 6 17941010
EXPERIENTIAL MARKETING 6 17941004
OPTATIVA 3
Curricular Unit ECTS ID
CONTENT MARKETING 6 17941035
SOCIAL MEDIA ANALYTICS 6 17941031
OPTATIVA 4
Curricular Unit ECTS ID
DESIGN FOR MARKETING 6 17941033
MARKETING INTELLIGENCE 6 17941036
Year 2
-

Annual

OPÇÃO
Curricular Unit ECTS ID
APPLIED PROJECT 48 17941028
DISSERTATION 48 17941029
INTERNSHIP REPORT 48 17941030
Year 2
-

1st Semester

Curricular Unit ECTS ID
RESEARCH METHODS 12 17941027
Academic Year
2025/26
- Tronco Comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
CONSUMER BEHAVIOR 6 17941001
FINANCE FOR MARKETING 6 17941002
MARKETING PLANNING AND STRATEGY 6 17941000
MARKETING RESEARCH 6 17941003
OPTION 1st YEAR - 1st SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
DIGITAL MARKETING 6 17941014
EXPERIENTIAL MARKETING 6 17941004
Year 1
-

2nd Semester

Curricular Unit ECTS ID
BRAND MANAGEMENT AND PROMOTION 6 17941009
CUSTOMER RELATIONSHIP MANAGEMENT 6 17941011
DISTRIBUTION MANAGEMENT AND SALES 6 17941010
MARKETING MANAGEMENT SIMULATION 6 17941012
OPTION 1st YEAR - 2nd SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
DIGITAL MARKETING 6 17941014
EXPERIENTIAL MARKETING 6 17941004
Year 2
-

Annual

DISSERTAÇÃO / PROJETO / ESTÁGIO
Curricular Unit ECTS ID
DISSERTATION 40 17941020
INTERNSHIP REPORT 40 17941022
PROJECT 40 17941021
Year 2
-

1st Semester

Curricular Unit ECTS ID
RESEARCH METHODS 20 17941018
Academic Year
2024/25
- Tronco Comum
Year 1
-

1st Semester

Curricular Unit ECTS ID
CONSUMER BEHAVIOR 6 17941001
FINANCE FOR MARKETING 6 17941002
MARKETING PLANNING AND STRATEGY 6 17941000
MARKETING RESEARCH 6 17941003
OPTION 1st YEAR - 1st SEM
Curricular Unit ECTS ID
CULTURAL AND EVENT MANAGEMENT 6 17941007
EXPERIENTIAL MARKETING 6 17941004
Year 1
-

2nd Semester

Curricular Unit ECTS ID
BRAND MANAGEMENT AND PROMOTION 6 17941009
CUSTOMER RELATIONSHIP MANAGEMENT 6 17941011
DISTRIBUTION MANAGEMENT AND SALES 6 17941010
MARKETING MANAGEMENT SIMULATION 6 17941012
OPTION 1st YEAR - 2nd SEM
Curricular Unit ECTS ID
DIGITAL MARKETING 6 17941014
Year 2
-

Annual

DISSERTAÇÃO / PROJETO / ESTÁGIO
Curricular Unit ECTS ID
DISSERTATION 40 17941020
INTERNSHIP REPORT 40 17941022
PROJECT 40 17941021
Year 2
-

1st Semester

Curricular Unit ECTS ID
RESEARCH METHODS 20 17941018