- Understand the theoretical foundations of marketing management
- Empower students in the practical application of marketing management tools
- Stimulating students for applied research and for solving concrete problems in organizations
Classes are on Thursdays, Fridays and Saturdays. On Thursday, classes are online, starting at 6:30 pm and ending at 10pm. On Friday and Saturday students are expected to attend classes at the School of Economics. On Friday classes start at 6 pm and end at 10: 30 pm; on Saturday classes are from 9 am until 1:30 pm.
Tuition and Fees 2023/2024
National Students: 3250 Euros (1st year - 2250 Euros; 2nd year - 1000 Euros)
International Students*: 4000 Euros (1st year - 2250 Euros; 2nd year - 1750 Euros)
Application Fee: 50 Euros
Registration Fee and School Insurance: 175 Euros
Note: The tuition of this course can be paid in 10 installments, being the first at the time of registration and the remaining in the months of October, November, December, January, February, March, April, May and June.
* in accordance with Decree-Law No. 36/2014, changed by Decree-Law No.62/2018, of 6th August, international students are nationals of a country which is not a Member State of the European Union and are not a legally resident in Portugal for more than 2 uninterrupted years by 1st of January of the enrolment year