Tourism

Master

Polytechnic

Evening Classes

Presencial

Language of Teaching

Portuguese

Faculty / School

Escola Superior de Gestão, Hotelaria e Turismo

Area of Studies

Economics, Management and Tourism

Course Structure

Academic Year

2025/26

- RAMO MARKETING TURÍSTICO

Year 1

1st Semester

Curricular Unit	ECTS	ID
CONSUMER BEHAVIOR IN TOURISM	5	17841003
MARKETING OF TOURIST DESTINATIONS	5	17841005
RESEARCH METHODOLOGIES IN TOURISM	5	17841007
STRATEGIC MARKETING MANAGEMENT	5	17841004
TOURISM AND ADMINISTRATION	5	17841001
TOURISM SYSTEM DYNAMICS	5	17841000

Year 1

2nd Semester

Curricular Unit	ECTS	ID
INNOVATION IN TOURISM	5	17841006
MARKETING OF ATTRACTIONS AND EVENTS	5	17841009
MARKETING OF EXPERIENCES	5	17841010
MARKETING OF LODGING OPERATIONS	5	17841011
PLANNING, FINANCING AND TOURISM POLICIES	5	17841008
TOURISM AND SOCIAL SCIENCES	5	17841002

Year 2

Annual

Curricular Unit	ECTS	ID
METHODOLOGY SEMINARS IN SUPPORT OF THE DISSERTATION	5	17841034

DISSERTATION / PROJECT / PLACEMENT
Curricular Unit	ECTS	ID
DISSERTATION	55	17841015
PLACEMENT	55	17841035
PROJECT WORK	55	17841014

RAMO GESTÃO DE OPERAÇÕES

Year 1

1st Semester

Curricular Unit	ECTS	ID
CONSUMER BEHAVIOR IN TOURISM	5	17841003
MANAGEMENT OF LODGING OPERATIONS	5	17841017
RESEARCH METHODOLOGIES IN TOURISM	5	17841007
STRATEGIC MANAGEMENT	5	17841018
TOURISM AND ADMINISTRATION	5	17841001
TOURISM SYSTEM DYNAMICS	5	17841000

Year 1

2nd Semester

Curricular Unit	ECTS	ID
COMMUNICATION AND DISTRIBUTION IN TOURISM	5	17841020
FINANCIAL MANAGEMENT	5	17841021
INFORMATION SYSTEMS FOR MANAGEMENT DECISION SUPORT	5	17841019
INNOVATION IN TOURISM	5	17841006
PLANNING, FINANCING AND TOURISM POLICIES	5	17841008
TOURISM AND SOCIAL SCIENCES	5	17841002

Year 2

Annual

Curricular Unit	ECTS	ID
METHODOLOGY SEMINARS IN SUPPORT OF THE DISSERTATION	5	17841034

DISSERTATION / PROJECT / PLACEMENT
Curricular Unit	ECTS	ID
DISSERTATION	55	17841015
PLACEMENT	55	17841035
PROJECT WORK	55	17841014

RAMO TURISMO, CULTURA E PATRIMÓNIO

Year 1

1st Semester

Curricular Unit	ECTS	ID
CULTURAL HERITAGE LAWS	5	17841022
ECONOMICS OF CULTURE	5	17841023
MARKETING OF CULTURAL PRODUCTS	5	17841027
RESEARCH METHODOLOGIES IN TOURISM	5	17841007
TOURISM AND ADMINISTRATION	5	17841001
TOURISM SYSTEM DYNAMICS	5	17841000

Year 1

2nd Semester

Curricular Unit	ECTS	ID
DESIGN AND MANAGEMENT OF CULTURAL TOURISM PROJECTS	5	17841025
HERITAGE INTERPRETATION AND VISITOR MANAGEMENT	5	17841026
INNOVATION IN TOURISM	5	17841006
PLANNING, FINANCING AND TOURISM POLICIES	5	17841008
TOURISM AND CULTURAL REPRESENTATIONS	5	17841024
TOURISM AND SOCIAL SCIENCES	5	17841002

Year 2

Annual

Curricular Unit	ECTS	ID
METHODOLOGY SEMINARS IN SUPPORT OF THE DISSERTATION	5	17841034

DISSERTATION / PROJECT / PLACEMENT
Curricular Unit	ECTS	ID
DISSERTATION	55	17841015
PLACEMENT	55	17841035
PROJECT WORK	55	17841014

Academic Year

2024/25

- RAMO MARKETING TURÍSTICO

Year 1

1st Semester

Curricular Unit	ECTS	ID
CONSUMER BEHAVIOR IN TOURISM	5	17841003
MARKETING OF TOURIST DESTINATIONS	5	17841005
RESEARCH METHODOLOGIES IN TOURISM	5	17841007
STRATEGIC MARKETING MANAGEMENT	5	17841004
TOURISM AND ADMINISTRATION	5	17841001
TOURISM SYSTEM DYNAMICS	5	17841000

Year 1

2nd Semester

Curricular Unit	ECTS	ID
INNOVATION IN TOURISM	5	17841006
MARKETING OF ATTRACTIONS AND EVENTS	5	17841009
MARKETING OF EXPERIENCES	5	17841010
MARKETING OF LODGING OPERATIONS	5	17841011
PLANNING, FINANCING AND TOURISM POLICIES	5	17841008
TOURISM AND SOCIAL SCIENCES	5	17841002

Year 2

Annual

Curricular Unit	ECTS	ID
METHODOLOGY SEMINARS IN SUPPORT OF THE DISSERTATION	5	17841034

DISSERTATION / PROJECT / PLACEMENT
Curricular Unit	ECTS	ID
DISSERTATION	55	17841015
PLACEMENT	55	17841035
PROJECT WORK	55	17841014

RAMO GESTÃO DE OPERAÇÕES

Year 1

1st Semester

Curricular Unit	ECTS	ID
CONSUMER BEHAVIOR IN TOURISM	5	17841003
MANAGEMENT OF LODGING OPERATIONS	5	17841017
RESEARCH METHODOLOGIES IN TOURISM	5	17841007
STRATEGIC MANAGEMENT	5	17841018
TOURISM AND ADMINISTRATION	5	17841001
TOURISM SYSTEM DYNAMICS	5	17841000

Year 1

2nd Semester

Curricular Unit	ECTS	ID
COMMUNICATION AND DISTRIBUTION IN TOURISM	5	17841020
FINANCIAL MANAGEMENT	5	17841021
INFORMATION SYSTEMS FOR MANAGEMENT DECISION SUPORT	5	17841019
INNOVATION IN TOURISM	5	17841006
PLANNING, FINANCING AND TOURISM POLICIES	5	17841008
TOURISM AND SOCIAL SCIENCES	5	17841002

Year 2

Annual

Curricular Unit	ECTS	ID
METHODOLOGY SEMINARS IN SUPPORT OF THE DISSERTATION	5	17841034

DISSERTATION / PROJECT / PLACEMENT
Curricular Unit	ECTS	ID
DISSERTATION	55	17841015
PLACEMENT	55	17841035
PROJECT WORK	55	17841014

RAMO TURISMO, CULTURA E PATRIMÓNIO

Year 1

1st Semester

Curricular Unit	ECTS	ID
CULTURAL HERITAGE LAWS	5	17841022
ECONOMICS OF CULTURE	5	17841023
MARKETING OF CULTURAL PRODUCTS	5	17841027
RESEARCH METHODOLOGIES IN TOURISM	5	17841007
TOURISM AND ADMINISTRATION	5	17841001
TOURISM SYSTEM DYNAMICS	5	17841000

Year 1

2nd Semester

Curricular Unit	ECTS	ID
DESIGN AND MANAGEMENT OF CULTURAL TOURISM PROJECTS	5	17841025
HERITAGE INTERPRETATION AND VISITOR MANAGEMENT	5	17841026
INNOVATION IN TOURISM	5	17841006
PLANNING, FINANCING AND TOURISM POLICIES	5	17841008
TOURISM AND CULTURAL REPRESENTATIONS	5	17841024
TOURISM AND SOCIAL SCIENCES	5	17841002

Year 2

Annual

Curricular Unit	ECTS	ID
METHODOLOGY SEMINARS IN SUPPORT OF THE DISSERTATION	5	17841034

DISSERTATION / PROJECT / PLACEMENT
Curricular Unit	ECTS	ID
DISSERTATION	55	17841015
PLACEMENT	55	17841035
PROJECT WORK	55	17841014

School of Management, Hospitality and Tourism
Campus da Penha, office 38
ESGHT Graduate Office
Phone: +351 289 800 179
Email: esghtsec@ualg.pt

Director

Ana Isabel da Silva Aço Renda